Marketing, Growth & Management Consulting

Articles...



Talking Head Business and Marketing Plans

Abstract: As Internet and wireless technologies expand connectivity the time required to cause change shrinks. In business terms this has encouraged, among other advances, a proliferation of tools designed to aid the creation of business and marketing plans. To assist planners in choosing the right tools this article suggests a “mental checklist” / “question set” compiled from recent consulting experiences.



Thoughts On Corporate Identity

Abstract: As businesses move further into digital solutions for higher achievement, the need to balance company goals with customer expectations intensifies. One subtle component of operations that must keep pace is that of Corporate Image. Understanding the elements that make up an organization's Identity and then frequently reviewing and carefully adjusting them will help insure that a clear and powerful message is consistently delivered.