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vapur Mission

Our Idea is Simple. Our Task is Great.

At vapur, we believe that clean tap water is the best drinking water for you, your community and the planet (learn why). So we have set out to make tap water infinitely portable, universally available and ethically sustainable. We hope you find vapur so darn convenient that you'll swear off bottled water forever!

Portability Through Design.
Refillable water bottles are a great way to help fight the global water and environmental crisis. But let's face it, carrying bulky water bottles around everyday can be a pain, especially when empty. So we designed the vapur flexible bottle to "fold-and-go"— which means it can be rolled, folded or flattened when empty—making it the most portable and convenient water bottle on the planet. We hope this simple idea will help put an end to the use of bottled water.

Drink Responsibly. Do Good.
Water is the source of all life. It is not a commodity to be bought and sold for profit. vapur is committed to raising awareness of the global water crisis and to empowering people to make a difference through their own purposeful drinking choices. We have joined the 1% For The Planet program through which we give a portion of all vapur sales to water-related environmental causes. And we are in the process of working with local communities to make clean tap water more readily available than ever.

The Movement

World Water Crisis

The Bottled Water Trend

The U.S is the largest consumer market for bottled water in the world. In 2008, bottled water sales in the U.S. topped 8.6 billion gallons. Between 1990 and 1997, US sales of bottled water shot from $115 million to $4 billion. Bottled water sales account for 28.9% of the U.S. liquid refreshment market. 50 billion bottles of water are consumed annually in the U.S. and around 200 billion bottles globally.

In 2005, the bottled water industry spent $158 million on advertising in the U.S alone. In 2006, Pepsi spent $20 million on one advertising campaign for Aquafina. In 2011, the bottled water industry is forecast to have a volume of 174,286.6 million liters and a value of $86.4 billion. The global rate of consumption of bottled water has more than doubled between 1997 and 2005. Sales have grown 1,000% since 1984 and bottled water has become a $15 billion industry.

What's Wrong with Drinking Bottled Water?

It takes 17 million barrels of oil each year to make water bottles for the U.S. market. That would be enough oil to fuel 1.3 million cars for a year. 37,800 18-wheelers deliver bottled water around the country every week. Manufacturing and filling the plastic water bottles, on average wastes 30-40% of the water involved in the process. Only 60-70% of the water ends up in the bottles on supermarket shelves. This is partly because the bottle-making machines are cooled by water. Most water bottles are made from polyethylene terephthalate (PET), which is a polymer derived from oil. Only 23% of water bottles are recycled- 38 billion are land filled each year.

The World's Tap Water

Today, over 1.2 billion people around the world don't have access to clean water to live. Every year, over 5 million people die of water-related diseases. Nearly 4,200 children die each day from diarrhea that is caused by unsafe water or lack of basic sanitation facilities. Nearly half of all babies born in the developing world live without basic sanitation. 1 in 5 children lives without access to safe drinking water. Children, girls in particular, are the ones who must fetch their family's daily supply of water.

Hundreds of thousands of other children are affected in ways that statistics can't measure. They suffer from poor health, diminished productivity, and missed educational opportunities thus perpetuating the cycle of poverty.

What's Being Done to Help?

It is well documented that by simply providing safe, clean, drinkable water, we can reduce deadly diarrhea and other diseases by 50%. It is estimated that safe water can be brought to the 1.2 billion people around the world who do not have access to it for $50 per person.

There are currently many foundations and causes with a sole focus on providing clean, safe water to these developing nations. World Water day, which occurs every March 22nd, invites everyone to be involved in making a difference. The Tap Project, which was started in 2007, was involved in raising funds, which would help in UNICEF's efforts to bring clean and accessible water to millions of children around the world. For every dollar raised, a child will have clean drinking water for 40 days. UNICEF has saved more children's lives than any other humanitarian organization. UNICEF will do whatever it takes to reach the goal of reaching zero preventable deaths.

The Peer Water Exchange (PWX) is an online community, where everyone works together to democratically manage and monitor rural water projects worldwide. Its parent company, The Blue Planet Run Foundation is focused on solving the drinking water problem worldwide, rather than simply relieving it. These are just a few of the many organizations working to end this world water crisis.

America's Tap Water

America has the cleanest tap water in the world. Utilities test tap water hundreds of thousands of times a year and report their results to state and federal agencies. 24% of bottled water is simply repackaged tap water. More than 89% of tap water meets or exceeds federal health and safety regulations. Tap water regularly wins in blind taste tests against name brand bottled waters and it costs 240 to 10,000 times less than bottled water. Gavin Newsom, the mayor of San Francisco, announced that he will no longer spend taxpayer dollars on bottled water. This saves half a million dollars a year, not counting the cost of hauling away the empties.

Tap water may contain various types of natural, but relatively harmless contaminants. Some examples are calcium carbonate in hard water and metal ions such as magnesium and iron. Upstate NY's tap water is of such good quality that the EPA does not require the city to filter it. The Natural Resources Defense Council, Sierra Club, and World Wildlife Fund have all urged their supporters to consume less bottled water.

We Believe In Filtered Tap Water

Many people have made the switch from bottled water to home water filtration systems for their tap water. By 2007, approximately 60% of U.S households had some form of water filtration system. Using a pour-through filter is 10 to 20 times cheaper than buying bottled water.

We believe that filtered tap water is the best drinking water for you, your community, and the planet. But, let's face it; carrying bulky water bottles around can be a pain. So we designed Vapur to "fold-and-go"- so it can go more places and fit in tighter spaces- making it more convenient and cost saving than bottled water.